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How to Choose and Design Your Corporate Flag

Corporate flags come in all shapes, sizes and colours. They are one of the oldest forms of marketing your presence and are as popular today as they have ever been.

 

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With the introduction of the digital age – and the ease of access to computer aided design for both companies and manufacturers – it has never been simpler to design your own corporate flag.

However most people are unsure as to where to start or the pitfalls they should try and avoid. This “How To ..” guide will point you in the right direction.

Reasons For Flying A Corporate Flag

There are lots of reasons as to why you should fly a corporate flag. Some of the most popular reasons are to:

  • Advertise your Company
  • Promote your brand
  • Promote an event
  • Get found in a crowd
  • Stand out from the “rest”
  • Support, sponsor or associate yourselves with a charity or good cause

Design Considerations

Where are you going to fly the flag?

At your or your clients / suppliers premises – If the flags are to be used at a fixed location and not moved then they can easily be tailored to the size and type of flag pole that is already in place.

Off-Site – For general use in many locations they can be finished so that they can be moved around and flown from all types of poles. They can also be designed to be used at other locations such as yacht masts or even tied to be used as a banner.

Size

Size-Flagpole-Black

How big should the flag be?

The bigger the flag is the more visible it will be but you should consider the size of pole and space available.

A good rule of thumb for Landscape flags is that the long edge of the flag should be 25% of the height of the pole, and the short edge is usually 50% the length of the long edge. For example an 8m pole would suit a 2m x 1m flag.

For Portrait flags the rule of thumb calculation is the long edge should be 33% pole height and the short edge 40% of the long edge.

However there is a tendency for corporate flags to be a bit oversize, to make them more visible. We wouldn’t recommend more than 50% bigger than suggested above or it will look out of proportion.

The table below should be a useful guide to decide upon the size you require.

All In Metres Landscape Portrait
Rule of Thumb Maximum Rule of Thumb Maximum
Flagpole Long Side Short Side Long Side Short Side Long Side Short Side Long Side Short Side
4 1.0 0.50 1.50 0.75 1.33 0.53 2.00 0.80
5 1.25 0.63 1.75 0.88 1.67 0.67 2.50 1.00
6 1.50 0.75 2.25 1.13 2.00 0.80 3.00 1.20
7 1.75 0.88 2.50 1.25 2.33 0.93 3.50 1.40
8 2.00 1.00 3.00 1.50 2.67 1.07 4.00 1.60
9 2.25 1.13 3.25 1.63 3.00 1.20 4.50 1.80
10 2.50 1.25 3.75 1.88 3.33 1.33 5.00 2.00
12 3.00 1.50 4.50 2.25 4.00 1.60 6.00 2.40
15 3.75 1.88 5.50 2.75 5.00 2.00 7.50 3.00
20 5.00 2.50 7.50 3.75 6.67 2.67 10.00 4.00

Design

Elements to consider

  • Keep it simple – flags are for logos and symbols, not writing an essay.
  • Look at the proportions of your logo to consider how best to fit it on the flag size selected.
  • Make sure you have a good contrast in background colour. White is always a good option but it can get grubby after time in use.

Key elements:

  • Corporate logo
  • Simple text
  • Good choice of colours
  • Correct size for the flagpole
  • Reasonable proportions

Landscape or Portrait?

Both options are valid:

  • Landscape is the traditional format for a flag and it will match any national flags you fly with it.
  • Portrait flags tend to require less wind to fly and generally it is possible to fly a larger flag from a given pole size.

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Prestige or Economy Flags?

There are several different flag making methods:

  • The traditional method is to sew on the design – a style called appliqué. This looks great and is still the most durable method.
  • For economy, particularly if you need lots of flags then printing is the option to choose. State of the art digital printing allows multi-coloured artwork without extra cost.

How Many Flags Do I Need?

It is good etiquette to always fly a flag from your pole, indeed government is actively encouraging us to fly flags regularly http://www.flagmakers.co.uk/pdf/flying-flags.pdf.

If you fly your flags 24/7 then you will need 3-4 flags per year as they will become worn. Please bear in mind 3 months of constant flying is around 3,000 hours exposed to the elements – no wonder they are ready for replacing after that time!

It is always cheaper to have a batch of flags printed in one go, even a couple of years stock is not excessive – and will save you a fortune in the long run too!

 

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